Minutes:
Members received an
update on the impact of Covid-19 on the Tourism sector within Neath Port Talbot
and the current and forthcoming activities of the Council’s Tourism Team.
Officers highlighted the
significant negative impact that the outbreak of the pandemic had on the
Tourism sector; the report detailed figures which showed a drop in the number
of visitors (63.5%) and a decrease in economy (66.4%). It was noted that the
data did not represent the full 12 months of 2020, and further lockdowns that
were announced towards the end of the year will further impact this data.
Moving forward, one of
the main focuses was stated to be looking into how the Tourism sector could be
helped in order to recover from Covid-19; the past 12 months Officers had kept
in touch with the tourism providers.
Members were informed
that the Tourism Team had worked alongside the Business Teams to support all
businesses across the sector to ensure that they were able to access all the
financial support made available by UK and Welsh Government and any other grant
support. It was noted that the accommodation approval process of key workers had
also been managed by the Tourism Team, working in partnership with the
Environmental Health Team, as all visitor accommodation were required to close
in line with the various lockdowns; the approval process allowed access to
those who had a valid reason for being in the area, those who were key workers
and those who needed accommodation in an emergency.
It was mentioned that
throughout the pandemic, Officers had a lot of collaboration with public sector
partners, particularly with Visit Wales, and there had been liaison with
organisations including Brecon Beacons National Park to ensure areas, such as
the waterfalls, were being managed in the best way possible; these meetings and
communications were continuing.
Officers provided an
update on some of the Tourism sectors ongoing projects, which included:
·
Vale of Neath Hub at Resolven Canal Car Park - the refurbishment of the
former toilet block facility in Resolven had now been completed and the new
occupier would be in place shortly;
·
Afan Forest Park Visitor Centre Valleys Regional Park
Gateway – the Council had gained funding to do a range of work including
upgrading some existing facilities around the toilets and showers, adding in an
additional car parking area, providing electric hook up points for camper vans,
creating a digital information point for visitors, putting in extra lighting
and building a children’s playground;
·
Gnoll Park Master Plan – the development plan had been
completed, and as stated in the circulated report the Tourism Team will now be
working alongside colleagues at Gnoll Country Park to
deliver the proposals;
·
Destination Marketing – this campaign, to launch the new Neath
Port Talbot place brand, was going to be a key piece of work going forward. It
was mentioned that the launch date had been delayed due to the pandemic;
·
Other – signage had been delivered at Aberavon Seafront, as well as the
outdoor gym.
Members expressed their
interest in being involved in the new Destination Management Plan at an early
stage in order to feed into the review and renewal of the plan; it was also
asked if at some point Members could have a preview of the new website.
Officers confirmed that the Committee would have involvement with this work going
forward, as previously agreed, including taking part in various workshops; due
to Covid-19 and prioritisation of supporting the tourism sector through the
pandemic, the Council was not yet able to launch the new plan.
It was asked, that once
the pandemic was over, if the Committee could look
back on the Tourism industry and how Covid-19 had affected it overall. It was
mentioned that the primary source of data for this would be the STEAM
statistics, which was a model used to measure consistently over the past 10+
years. Officers confirmed that they could also look into qualitative data.
Members were informed that currently, no businesses had failed due to the
pressures of the pandemic, and were just about surviving in the current
climate.
Officers were asked if
they had been receiving support from Visit Wales throughout the pandemic, to
which it was confirmed that the Council had good working relationships with the
organisation and were pleased with what had been achieved working with them so
far.
Members queried whether
the Committee could visit some of businesses that had been affected by Covid-19
when they re-opened. Officers mentioned that this could be arranged and that it
would be a good way to show support.
It was stated that the
lockdown periods had helped residents rediscover what Neath Port Talbot had to
offer and that it was important, once restrictions were lifted, to ensure that
non-local individuals discovered this as well through promoting the County
Borough. Officers highlighted that the links between the tourism offer, sales
within the County Borough and showing wider aspects of the area and what it had
to offer were all important for underpinning the economic development offer;
this was critical when attracting inward investment and selling buildings, land
or properties to individuals. It was mentioned that changes had been made in
terms of the way individuals could operate, and this was something that would
continue; for example there were new ways of working, through systems such as
Microsoft Teams, which allowed people to work from home, therefore provided
them with the opportunity to live in different areas. It was added that this
could potentially sell the County Borough to individuals and boost the economy
in certain areas.
In relation to the
outdoor gym at Aberavon Seafront, it was asked whether there was scope for more
to be added throughout the County. Officers confirmed they would be monitoring
the use of the gym at the seafront, and if it was well received could look into
replicating them in various other spaces.
Members asked if
Officers were aware of any organisations, particularly larger tourism
organisations that had applied for the economic resilience fund. It was noted
that Officers weren’t able to comment on individual cases in terms of the grant
funding and there were some which didn’t qualify, however they were aware that
the majority had been well received and the Business Team had worked well in
getting money out to various different sectors. Members were informed that the
economic resilience fund was just one type in a range of different pots of
funding that businesses could apply for; there were also a number of factors
that determined whether a business would be eligible for funding. It was
mentioned that the reason there was so much focus on providing advice to
businesses, was to help them navigate through the different options of funding
and the steps they would need to go through in order to achieve funding.
Officers added that there was a very small number of businesses in the County
Borough who still hadn’t received any funding support; these were the smaller
self-catering operators who didn’t currently meet the criteria.
A discussion took place
in relation to plans for when restrictions were lifted as there were some
concerns with the potential of the County having a lot of visitors when this
happened and some residents had previously complained about the amount of
people that were visiting certain areas. Officers explained that this was one
of the reasons why they had held back with the marketing activities for
specific destinations within the County, and that it would be confusing for
individuals if the Council was to send out mix messages persuading people to
visit the area, whilst also telling them they couldn’t visit the area. It was
noted that conversations had taken place with Brecon Beacons National Park in
relation to the waterfalls, as all waterfall country partners (including neighbouring
Local Authorities) had agreed not to promote them, however there were large
numbers of people still turning up to them; whilst the Council or partner
organisations, such as Visit Wales, weren’t carrying out any marketing
campaigns due to these factors, posts by the general public relating to these
places on social media were encouraging people to visit and this was causing
issues with the residents as they were unhappy with the number of tourists. It
was stated that this was very difficult to manage and obtain the right balance,
as the Council had no impact on the people sharing the posts on social medial;
however, Officers were working with partners to try and manage the messages
that were being put out to the public.
It was queried whether
Officers were aware of any shortages on skills or labour workers. It was
confirmed that Officers weren’t currently aware of any new shortages, although
there would have been individuals who had left the industry; these sectors tend
to be quite transient, with people entering and leaving frequently as this was
the way in which the economy worked. The Committee was informed that it was
difficult to predict shortages at a time in which businesses were letting go of
staff rather than looking for them; however, there had always been a labour
shortage in terms of chefs and service staff in the hospitality sector. It was
added that this provided an opportunity for the tourism and hospitality sector,
post Covid-19, to try and help recruit individuals into these jobs.
In regards to plans for
events and festivals, Members were informed that that the Authority was not at
the stage to take on events; however decisions would need to be made soon in
regards to some of the larger scale events that the County holds every year,
for example Neath Fair and Neath Food and Drink Festival; the reasoning for
this was due to the approaching critical stage of getting a planning process in
place, which takes around 4-5 months to complete. Officers highlighted that
when the Tourism Team was established, they were allocated a sum of money for a
very small event fund as part of their budget; the intention was to launch this
with the new destination management plan, as it could potentially help with the
recovery of events and festivals when it was appropriate to hold them. It was
noted that Officers did not want to commit money to an event that could
potentially be cancelled, or on the other hand put time and money into an event
that would not be well attended, as people may not feel comfortable attending
due to the amount of people these events involve and the close proximity of
people; Officers confirmed that the situation would be monitored very closely.
The Committee received a
brief update in relation to the Active Travel Plan; a full report would be
provided at the next meeting of the Regeneration and Sustainable Development
Scrutiny Committee which will detail where the money had been spent and how the
active travel agenda was progressing. In terms of the active travel maps,
Members were made aware that the integrated network map was in place, and had a
mixture between short, medium and long term routes, some of which were
aspirational; when the initial map was prepared, a conscious decision was made
to put in a lot of aspirational routes in order to link better with the valley
communities which were dispersed throughout the community. Subsequently, it was
highlighted that Officers had put in bids to Welsh Government to seek funding
to deliver those schemes, however to date had not been successful in obtaining
these particular bids; Welsh Government were currently trying to acquire the
numerical advantage of having schemes within the main centres of Neath, Port
Talbot and Pontardawe as the population in the valley
communities wasn’t sufficient enough to demonstrate value for money being spent
on those routes. Members were informed that the map was being reviewed again
this year, and there had been more guidance issued which Officers hoped would
provide more flexibility in what routes Local Councillors could put forward;
when going through this process, it could provide a basis for more successful
schemes particularly in the valley areas. It was added that Officers were
looking to expand the network for recreational routes and that the Welsh
Transport Strategy was being reconsidered to consider the rural offer. Officers
explained that an initial consultation had been carried out on the active
travel maps, which received a good response; as the schemes come forward as
part of the mapping process, Local Councillors will be involved.
Members highlighted that
they were encouraging their communities to use the LEADER grant and asked if
was there a way to simplify or change the process for receiving funding going
forward, in order for the community groups, charities and other organisations
to be able to use the funding to effectively deliver in the communities.
Officers were aware that the application process had been simplified on the
understanding that small community groups were finding the process difficult;
funding under a certain threshold was now a very short application process and
there were officers in post in the RDP team to provide support with filling out
the application and the project delivery.
Following Scrutiny, the
report was noted.
Supporting documents: